YanKershop(SZ:002847)2025-04-30 07:15Group 1: Company Performance - The company's revenue for 2024 reached 5.304 billion yuan, a year-on-year increase of 28.89% [6] - The net profit attributable to the parent company was 640 million yuan, up 26.53% year-on-year [6] - The basic earnings per share were 2.36 yuan, reflecting a growth of 25.53% [5] Group 2: Product Strategy - The company launched new sub-brands "Da Mo Wang" and "Dan Huang" in the healthy snack sector, achieving significant sales milestones [2][3] - The "Da Mo Wang" brand saw a monthly sales record of over 100 million yuan for its sesame-flavored product within 16 months [3] - The quail egg product under "Dan Huang" has established a leading position in the high-quality quail egg market [3] Group 3: Market Expansion - The company plans to expand its product offerings in the overseas market, particularly focusing on Southeast Asia, with a factory planned in Thailand [4][12] - The overseas sales revenue was over 62 million yuan last year, with a target to increase the number of distributors from 3,315 to 3,587, marking an 8.21% growth [5] - The company aims to replicate its domestic success in international markets over the next 3-5 years [12] Group 4: Cost and Efficiency - The company implemented a strategy of "sales determine production" to optimize capacity and meet market demand [5] - The gross profit margin for 2024 was reported at 30.69%, with a focus on cost control and efficiency improvements [6][7] - The company plans to enhance its production capabilities through digital transformation and smart manufacturing [7] Group 5: Industry Trends - The snack food industry is experiencing a shift towards health-conscious products, with increasing consumer demand for nutritious snacks [11][12] - The company recognizes the growing importance of digital marketing and e-commerce channels, with online sales reaching 1.159 billion yuan, a 39.95% increase [13][14] - The competitive landscape is evolving, with domestic brands gaining traction in the market due to localized flavors and preferences [11]