SYG(300740)2025-05-09 13:02Group 1: Company Strategy and Market Positioning - The company aims to establish a global high-end beauty brand management group, focusing on long-term strategic investments to navigate short-term uncertainties [9][11]. - EDB brand plans to open stores in the top 10 global cities, with a strategy of "10+3" to enhance brand experience [3][6]. - The company is committed to optimizing its supply chain management and increasing production capacity utilization [12]. Group 2: Financial Performance and Growth Projections - EDB expects a revenue growth of approximately 20% for the year, driven by the expansion of offline channels [6]. - In Q1 2025, the company reported a revenue of 1.08 billion, a 5 million increase from Q1 2024 [8]. - The sales expenses for Q1 2025 were 538 million, up from 478 million in Q1 2024, indicating a rise in marketing investments [8]. Group 3: Product Development and Brand Management - The company plans to upgrade the EDB rich cream product line in the second half of the year, focusing on high-frequency consumer products [2][17]. - EDB's offline channel growth in China exceeded 100%, reflecting strong market demand [6][18]. - The company is enhancing its brand image through high-profile endorsements and marketing campaigns targeting high-net-worth customers [11]. Group 4: Market Challenges and Opportunities - The company is navigating challenges in the beauty industry, including rising costs and competitive pressures, while maintaining a focus on high-end brand positioning [8][27]. - The global trade environment presents opportunities for the company to strengthen its international brand presence [10]. - The company is exploring the integration of e-commerce channels to boost sales, particularly in the U.S. market [5][13].