Group 1: Company Progress and Strategy - The company has deepened its channel diversification strategy, entering snack specialty chains, achieving revenue of 1.15 million CNY in 2024 and 46.44 million CNY in Q1 2025 from this channel [2][4] - The company plans to enhance product R&D to offer more personalized and higher value-added products [2][4] Group 2: Management Changes - Mr. Li Xing resigned as president but remains chairman and strategic committee convener; Mr. Li Zihao has been appointed as the new president [3][4] - Mr. Lv Jianliang has been appointed as vice president, responsible for marketing, bringing extensive experience from previous roles in fast-moving consumer goods [3][4] Group 3: Product Development Plans - The company focuses on high-quality canned fruit products, introducing smaller, portable packaging and reduced-sugar options to meet diverse consumer needs [3][4] - Coconut water products are being developed to expand the company's offerings in the ready-to-drink market, with plans for new product categories [3][4] Group 4: Market Position and Sales Strategy - The company has a national layout with factories in multiple provinces, leveraging regional fruit characteristics to maintain a competitive edge [4][5] - In 2024, the company had 2,236 distributors, with 65.07% located in central, southwestern, and eastern China, generating 12.25 billion CNY in revenue, accounting for 66.05% of total revenue [4][5] Group 5: Raw Material Costs and Procurement - The procurement price of peach raw materials decreased by over 30% in 2024 due to a bountiful harvest, while orange prices increased slightly due to lower production [5] - Coconut water and fresh coconut juice are sourced from Southeast Asia, with procurement prices rising due to supply-demand factors [5] Group 6: Sales Strategy and Incentives - The company will continue to refine its sales strategies in 2025, optimizing marketing expenses based on market conditions [5] - Currently, there is no equity incentive plan in place [5]
欢乐家(300997) - 2025年5月12日投资者关系活动记录表（2025-010）