RYC(SZ:003010)2025-05-13 09:50Financial Performance - In 2024, the company achieved a revenue of 1.766 billion yuan, a year-on-year increase of 29.26% [3][9] - The net profit attributable to shareholders was 106 million yuan, reflecting a year-on-year growth of 94.58% [3][9] - In Q1 2025, revenue reached 574 million yuan, a 54.16% increase compared to the same period last year [7][9] - The net profit for Q1 2025 was 27.42 million yuan, showing a year-on-year growth of 113.88% [7][9] Business Strategy - The company focuses on brand management, proprietary brands, and agency operations, leveraging digital capabilities for healthy growth [9][10] - The proprietary brand "斐萃" has seen significant online performance, ranking high in various categories on platforms like Tmall and Douyin [6][10] - The company plans to continue expanding its product line, particularly in the health and beauty sectors, with around 10 new SKUs expected this year [8][10] Marketing and Sales Channels - The company is enhancing its online presence across over 20 platforms, including Tmall, Douyin, and JD [5][10] - "绽家" is focusing on online channels for growth, with plans to explore innovative offline business models [5][10] - The company is also adapting its marketing strategies to address the slowdown in growth on platforms like Taobao [10][11] Cost Management - Marketing expenses in Q1 2025 increased due to rapid growth in brand management and proprietary brand businesses [2][5] - The agency business accounted for 43.25% of revenue in 2024, with a gross margin close to 40% [10][11] Future Outlook - The health supplement market is projected to grow, with a current market size of 400 billion yuan, presenting significant opportunities [10][11] - The company aims to enhance its product offerings and marketing strategies to meet evolving consumer demands [10][11]