Green Pine(SZ:300132)2025-05-14 23:20Group 1: Company Overview and Strategic Initiatives - The company, Qingsong Co., Ltd., is involved in the cosmetics industry and has established a joint venture, Hongjia Technology, with a 20% stake held by Norsbel. The project has received necessary permits and is progressing well [2][3]. - In 2025, the company plans to focus on two main strategies: "customer focus" and "product focus," aiming to enhance market expansion and operational efficiency [4]. Group 2: Financial Performance and Projections - In 2024, the company's cosmetics business achieved a gross profit margin of 17.42%, an increase of 5.37 percentage points from the previous period, indicating significant improvement [3]. - The company reported a turnaround in 2024, achieving profitability primarily due to product innovation, cost control, and improved management practices [6]. Group 3: Market Position and Challenges - As of March 31, 2025, the total number of ordinary shareholders was 20,162 [5]. - The company's exports to the U.S. in 2024 were approximately RMB 20 million, accounting for about 1% of total annual revenue, suggesting minimal impact from U.S. tariff policies [6]. Group 4: Brand and Marketing Strategies - The management is considering a potential name change to "Norsbel" to better align with the company's positioning and enhance brand recognition [2][3]. - The company primarily operates on an order-based production model in the ODM cosmetics sector, focusing on direct sales according to customer demand [5].