NHD(002264)2025-05-15 00:40Group 1: Company Overview and Financial Performance - Xinhua Du completed the restructuring of its wholly-owned subsidiary Jiuai Zhihe in 2016, and by 2022, the strategic flagship product "Six-Year Cellar Treasure Head Qu" achieved a GMV of nearly 100 million yuan since its launch until the end of Q1 2024 [1] - In 2024, the company reached a record GMV of 8.2 billion yuan, representing a year-on-year growth of 7%; revenue was 3.676 billion yuan, up 30.18% year-on-year; net profit attributable to shareholders was 260 million yuan [1] - The company completed the divestiture of its retail business, shifting its main operations to internet marketing [1] Group 2: Market Expansion and E-commerce Strategy - In 2024, the company officially entered the Indonesian market, leveraging its mature domestic e-commerce operations to establish a solid foundation [2] - Collaborated with leading brands like Kimberly-Clark and L'Oréal to provide comprehensive e-commerce services on platforms such as Tiktok, Lazada, Tokopedia, and Shopee [2] Group 3: AI Marketing Initiatives - The company is actively developing AI marketing solutions, integrating systems like "Zhi Zhu Xia," "Jiuai Zhi Xing," and "Jiuai Zhi Ku" for commercial applications in the fast-moving consumer goods sector [2][3] - Most business processes, including sales management, have implemented RPA to reduce costs and enhance profitability [3] - The company has localized the DeepSeekR1 model for applications in marketing, advertising, supply chain, and customer service [4] Group 4: Risk and Disclosure - The activity does not involve any undisclosed significant information and future plans or development goals do not constitute profit forecasts or substantial commitments to investors [4] - Investors are advised to be aware of investment risks due to the complex and variable macroeconomic environment and market conditions [4]