DELISI(SZ:002330)2025-05-15 10:28Group 1: Business Expansion and Market Strategy - The company is preparing to establish a presence in South Africa and is developing products tailored to local dietary habits while pursuing necessary certifications [2] - In 2025, the company plans to focus on expanding into Southeast Asia, the Middle East, and Europe, aiming to enhance its international market presence [2] - The company is actively exploring new cooperation models in both B2B and B2C channels, enhancing its marketing strategies through traditional retail and online platforms [3][4] Group 2: Product Development and Competitive Advantage - The company has a competitive edge in the prepared food sector due to its early entry, strong brand recognition, and commitment to food safety, having received multiple quality awards [5][6] - As of the end of 2024, the company has a total prepared food production capacity of 180,000 tons across Shandong and Shaanxi, showcasing significant regional advantages [6] - The company is investing in R&D, with a focus on innovative product development and maintaining high standards of food safety and quality [6][9] Group 3: Marketing and Consumer Engagement - The company is enhancing its marketing network by strengthening partnerships with key clients in the restaurant, hotel, and retail sectors, while also expanding its online presence through e-commerce and live streaming [7][10] - To address the low recognition of its products among younger consumers, the company is implementing targeted marketing strategies and developing products that meet their health and convenience preferences [7] - The company has established flagship stores on major e-commerce platforms and is actively engaging with influencers to broaden its market reach [10] Group 4: Financial Performance and Shareholder Engagement - The company has repurchased 8 million shares as part of its employee stock ownership plan, with plans to continue this initiative within the designated timeframe [9] - The company is committed to enhancing shareholder returns through high-quality development and improving operational efficiency [9][10] - Future strategies include increasing transparency in information disclosure and strengthening investor relations to boost market confidence [10]