Cre8 Direct(300703)2025-05-16 08:02Group 1: Business Impact and Performance - The company's export business covers three main areas: cultural education and leisure, home living, and sports fitness, with a focus on B-end markets and direct C-end consumer engagement in sports fitness [2] - The first quarter of 2025 saw revenue growth primarily driven by the cultural education and sports fitness sectors, with a nearly 100% revenue increase from the subsidiary Ruitfei's cross-border e-commerce business [3] - The gross margin of the cultural education and leisure sector has risen, contributing to overall rapid growth [3] Group 2: Production and Supply Chain - As of 2024, the revenue from the Vietnam company was 334 million yuan, accounting for approximately 30% of the cultural education and leisure sector [3] - The top five customers accounted for 21.11% of the company's annual sales in 2024 [3] - The company plans to actively restructure its global supply chain beyond Vietnam [3] Group 3: Strategic Development and Support - The cultural tourism exhibition group, as a major shareholder, provides multi-faceted resources and support for the company's growth, including talent, IP, and channel assistance [3] - The company aims to build a diversified IP matrix covering various themes and will leverage its product research institute for product development based on brand characteristics and market demands [3] - In 2025, the company plans to actively expand its domestic market to achieve market share growth [3]