Cre8 Direct(SZ:300703)2025-05-21 08:12Group 1: AIGC Project and IP Planning - The company initiated the AIGC platform project in 2023, utilizing AI for customer insights and dynamic customer profiling, aiming to create a closed-loop system from precise customer acquisition to intelligent R&D [2] - A diversified IP matrix is planned, covering various categories such as national style, comics, and internationally recognized IPs, with product research focusing on brand characteristics and market demands [2] Group 2: Production and Revenue Insights - The revenue from the Vietnam production base in 2024 is projected to be 334 million CNY, accounting for approximately 30% of the cultural and recreational sector [3] - The Vietnam production base has not yet reached full production capacity despite the projected revenue [3] Group 3: Impact of Tariffs and Supply Chain Strategy - The company’s export business spans three main areas: cultural education, home living, and sports fitness, with the latter primarily targeting the C-end market through cross-border e-commerce [3] - The impact of tariff increases on business operations is difficult to assess, but the Southeast Asia production layout enhances cost control and supply chain stability, with some customer orders shifting to Southeast Asia [3] Group 4: Support from Shareholders and Product Development - The cultural tourism exhibition group, as a major shareholder, actively supports the company's growth by providing resources in talent, IP, and channels [3] - The company plans to expand its product categories based on market demand, moving beyond just paper products [3]