Group 1: Economic Environment and Market Strategy - The overall economic environment in Europe and the US is unfavorable, leading to consumer downgrading and price comparisons across platforms, which benefits the company's product sales due to its focus on quality and affordability [2][3] - The company plans to enhance its product series in 2024, focusing on standardization to improve efficiency and reduce costs while maintaining unique styles for differentiation [3][4] Group 2: AI Technology and Operational Efficiency - AI technology is a key focus for the company, with applications in customer service and product image creation, improving service efficiency and reducing costs [3][4] - By 2025, the company aims to fully digitize its operations across various ecosystems, enhancing product lifecycle management and operational efficiency [3][4] Group 3: Currency and Trade Risk Management - Approximately 60% of the company's revenue comes from Europe, and recent euro strength has resulted in exchange gains; the company employs a "risk-neutral" approach to currency management [3][4] - The company is preparing for potential fluctuations in the US market by increasing investments in Europe and exploring new markets in Korea, Latin America, and the Middle East [3][4] Group 4: Supply Chain and Cost Management - The company has established a low-cost inventory in the US to stabilize market share and mitigate tariff impacts by increasing procurement from Southeast Asia [4][5] - The company is focusing on optimizing large item sales through structural improvements and enhancing product features to increase market share and profitability [5][6] Group 5: Market Expansion and Sales Strategy - The company plans to focus on headlining new product categories in 2025, aiming to improve sales efficiency and reduce new product launch costs [6][7] - While Amazon remains the primary sales platform, the company is exploring emerging platforms like TEMU, SHEIN, and Walmart for rapid growth [6][7] Group 6: Stock Performance and Investor Relations - The company reported a total revenue of 8.124 billion yuan in 2024, a year-on-year increase of 33.74%, but stock performance has been affected by external factors like tariffs and geopolitical conflicts [6][7] - Measures such as share buybacks, stock incentives, and dividends are being implemented to boost investor confidence and protect small investors' interests [6][7]
致欧科技(301376) - 2025年5月22日投资者关系活动记录表