Fuling Zhacai(SZ:002507)2025-05-26 07:10Group 1: Company Performance and Strategy - The second quarter is traditionally a peak sales season for the company, with strategic promotional investments increased compared to the first quarter, leading to improved terminal performance [2] - The company aims to enhance its family channel by conducting promotional activities and improving product displays to increase market share against competitors [2] - The company is expanding its product matrix in the restaurant channel, introducing new products like chili, pickled vegetables, and radishes to meet diverse consumer needs [3] Group 2: Channel Development - The traditional offline channel remains the primary focus, while the company continues to develop emerging channels and penetrate county-level markets [4] - The company is leveraging the acquisition of Weizimei to enhance its product offerings in the restaurant channel and improve its market response capabilities [6] Group 3: Market Insights and Cost Management - The compound seasoning market presents significant growth potential, with many subcategories still lacking dominant brands, indicating a competitive landscape [5] - Raw material costs are expected to remain stable, with no significant impact on overall costs for 2024 and 2025 [7] Group 4: Sales and Marketing Investments - The planned sales expense for 2025 is higher than in 2024, with increased investments in the second and third quarters to support new product launches and market promotions [8]