Guilin Sanjin(002275)2025-05-26 08:52Financial Performance - In 2024, the company achieved total revenue of 2,193.99 million yuan, a 1.03% increase from 2,171.60 million yuan in the previous year [1] - The total profit reached 643.94 million yuan, up 24.24% from 518.28 million yuan year-on-year [1] - Net profit attributable to shareholders was 521.53 million yuan, reflecting a 23.79% increase from 421.30 million yuan in the previous year [1] - In Q1 2025, the net profit attributable to shareholders after deducting non-recurring gains and losses was 97.67 million yuan, an 11.61% increase from 87.52 million yuan in the same period last year [1] Sales and Marketing Strategy - The company is focusing on a more precise allocation of sales expenses, with a trend towards targeted investments [1] - Sales expenses for frontline products are relatively low, with a shift towards supporting second and third-tier products based on sales progress and market changes [1] - Key products like Sanjin Granules and Shuyanqing Spray will receive significant support during their cultivation phase, with adjustments made once they reach a certain scale [1] Employee Incentives - The first employee stock ownership plan has successfully enhanced employee cohesion and competitiveness, and the company plans to refine this mechanism based on past experiences [2] - Other incentive methods will also be employed, including salary adjustments and corporate annuities, to motivate employees [2] Product Growth Potential - The company anticipates good growth for its second and third-tier products, with specific products like Hakeke Dinhua Capsules expected to maintain last year's growth rate [2] - The Xuanyun Ning series surpassed 100 million yuan in sales in 2021, with a goal of achieving double-digit growth this year [2] - Other products, such as Shuyanqing Spray and Compound Cold Medicine Granules, are also expected to maintain high growth rates [2] Dividend Policy - The company is committed to providing stable returns to investors and has consistently implemented a cash dividend policy since its listing [2] - For the 2024 annual equity distribution plan, the company proposes a cash dividend of 3.5 yuan per 10 shares, totaling 206 million yuan [2] - The dividend policy is expected to remain unchanged unless there are special funding needs [2]