周大生(002867) - 2025年5月27日投资者关系活动记录表

Group 1: Investor Relations Activities - A total of 33 investors participated in the event, including representatives from various funds and securities firms [2] - The event took place on May 27, 2025, at the multifunctional conference room in Shenzhen [2] Group 2: Company Leadership - Key personnel present included Chairman and General Manager Zhou Zongwen, Vice Chairman Zhou Feiming, and other board members [3] - The company emphasized the importance of a strong leadership team to drive high-end brand development [4] Group 3: Brand Strategy - The main brand, Zhou Dazheng, aims to transform from wholesale to retail, focusing on product structure adjustments to improve single-store gross margins [3] - The "Zhou Dazheng X National Treasure" initiative seeks to position the brand as a leader in cultural collectible gold products, with a focus on innovation in craftsmanship and design [3] - The "Zhou Dazheng Classic" brand is being repositioned to focus on non-heritage cultural sectors, enhancing online and product marketing strategies [3] Group 4: Technological Advancements - The company has established an AI project team to enhance industry and corporate recognition, improving responsiveness across product development, marketing, and customer service [4] - A focus on digital transformation is aimed at improving organizational and product distribution efficiency [4] Group 5: Store Development and Challenges - The company plans to carefully design and plan the National Treasure stores, with an initial goal of establishing two flagship stores generating over 100 million [4] - Challenges in high-end brand development are primarily related to team capabilities and the need for a strong cultural foundation [4]