Group 1: Company Strategy and Market Development - The company is deepening its channel diversification strategy, actively embracing emerging channels such as snack specialty chains, achieving revenue of CNY 115 million in 2024 from these channels [2] - In Q1 2025, the company generated revenue of CNY 46.4462 million from snack specialty chains and plans to continue expanding this channel with personalized and higher value-added products [2] - The company is focusing on high-quality canned fruit products, introducing new variations such as reduced-sugar and fruit juice canned products to meet diverse consumer needs [3] Group 2: Product Development and Supply Chain - The company sources fruit raw materials primarily from Shandong and Hubei, with procurement prices being market-driven; in 2024, peach procurement prices decreased by over 30% due to a bumper harvest [3] - The company is expanding its coconut water product line, which includes new offerings like coconut water drinks, although these products currently contribute limited revenue [3] - The procurement price for coconut raw materials has increased due to supply-demand factors, particularly for products sourced from Southeast Asia [3] Group 3: Sales and Marketing - The company primarily relies on offline sales but recognizes the importance of online channels for brand promotion and development [3] - As of the end of 2024, the company had 2,236 distributors, with 65.07% located in central, southwestern, and eastern China, which collectively generated CNY 1.225 billion in revenue, accounting for 66.05% of total revenue [4] - The company plans to optimize its marketing strategies and expense structure in 2025, tailoring approaches based on market conditions [4] Group 4: Management Changes and Corporate Governance - The company has appointed a new president, Li Zihao, following the resignation of the previous president, Li Xing, who remains as chairman [4] - The board has also appointed a new vice president, Lv Jianliang, to oversee marketing, bringing extensive experience from previous roles in fast-moving consumer goods companies [4] - The company has not yet implemented an equity incentive plan but has disclosed a profit distribution plan for 2024, distributing CNY 125 million in cash dividends [5]
欢乐家(300997) - 2025年5月27日投资者关系活动记录表（2025-011）