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酒鬼酒(000799) - 000799酒鬼酒投资者关系管理信息20250528
JGJCJGJC(SZ:000799)2025-05-28 09:06

Production Capacity and Inventory - The company's current production capacity is 15,000 tons, with an additional 7,800 tons expected after the completion of the Phase II project [2] - As of the end of 2024, the company's base liquor inventory stands at 46,769 tons [2] Strategic Focus and Market Positioning - The company is implementing a differentiation and focus strategy to navigate the dual adjustment period in the industry and internally [3] - The company aims to enhance its competitive edge through unique products, regional characteristics, and cultural aspects [3] - The company is focusing on the Hunan market and model markets, emphasizing core products [3] Financial Performance and Sales Strategy - In 2024, the company achieved revenue exceeding 1 billion yuan, with efforts to enhance sales quality and brand strength [3] - The company has seen a significant increase in terminal sales and consumer engagement, with distribution and sales rates exceeding 100% in 2024 [4] - The company plans to maintain a focus on high-quality sales and improve brand, product, channel, and system capabilities [4] Product Line and Market Adaptation - The company has reduced its SKU by 50% to eliminate low-efficiency products and is developing new products based on market demand [5] - The company is actively working to stabilize product prices through dynamic inventory management and targeted promotions [5] Distributor Management and Market Expansion - In 2024, the company reduced its number of distributors by over 400, focusing on improving distributor quality [5] - The company is expanding its presence in the small liquor market to cater to diverse consumer needs [6] Industry Challenges and Future Outlook - The company acknowledges the challenges posed by the current industry adjustment, which has intensified competition [6] - The company is committed to leveraging its unique advantages to establish itself as a differentiated premium liquor brand [6]