Celsius(US:CELH)2025-05-28 20:44Alani Nu Transaction Highlights - Alani Nu's 2024 net sales reached $605 million with an adjusted EBITDA of $88 million, representing a 15% margin[16] - Alani Nu experienced a net sales CAGR of 49% from 2022 to 2024, growing from $272 million in 2022 to $605 million in 2024[19] - Alani Nu is the 4 energy drink in the U S with a brand and products created with female consumers and their health and wellness needs in mind[20] Strategic Rationale - The combined Celsius and Alani Nu portfolio is expected to drive approximately $2 billion in sales[28] - The energy category is projected to grow at a 10% CAGR from 2024 to 2029[29] - Celsius and Alani Nu drove 50% of total energy category growth[40] Pro Forma Data - Pro forma consolidated net revenue for Celsius and Alani Nu in 2024 was $1961 million, with a gross profit margin of 48% and SG&A as a percentage of revenue at 36%[60] - Alani Nu's net revenue grew by 46% from $413 million in FY 2023 to $605 million in FY 2024[62] 2025 Profile and Synergies - The combined company forecasts a gross profit margin of 47-49% and SG&A as a percentage of revenue of 32-34% for FY 2025[66] - Celsius has identified over $50 million in estimated run-rate cost synergies to be achieved over two years post-close[69]