EDIFIER(002351)2025-05-29 07:58Group 1: Financial Performance - In 2024, the company's gross margin reached 42.62%, an increase of 1.49% compared to the same period last year [1] - The net profit attributable to the parent company, excluding non-recurring gains and losses, grew by 13.66% to 4.29 million [1] - In Q1 2025, the gross margin was 40.94%, up by 1.64% year-on-year; however, revenue and net profit slightly declined due to insufficient high-end consumer demand [1] Group 2: Product Development and Launches - The company has strengthened the development and market launch of high-end and differentiated products since 2024 [1] - New high-end products launched include NeoBuds Pro3, Neobuds Planar, and S300 Hi-Fi speakers, among others [1] - A series of new products across various price segments were launched, including the X1 Evo TWS earphones and Lolli Pro 5 with advanced noise cancellation features [1] Group 3: Market Strategy and Trends - The open-ear headphone market is rapidly growing, with the company investing heavily in this direction since 2024 [2] - The company has launched over ten models of open-ear headphones, focusing on comfort for long-term wear in various scenarios [2] - A multi-brand strategy is in place, with brands targeting different consumer segments, including Hi-Fi audio enthusiasts and esports [2]