Changhong Meiling (SZ:000521)2025-06-06 09:32Group 1: Domestic Market Strategy - The company continuously optimizes its sales network and service system to enhance marketing capabilities, focusing on five key initiatives: "promote quality products, strengthen channels, enhance collaboration, improve efficiency, and control risks" [1] - A differentiated product strategy is implemented, integrating online and offline promotional resources to push high-quality products [1] - The management structure is improved to enhance operational and service efficiency, aiming for product leadership and efficiency enhancement through innovative management [1] Group 2: Overseas Business Development - In 2025, the company will focus on product innovation, emphasizing "large capacity, multi-temperature zones, high energy efficiency, and low noise" to meet global consumer demand [1] - A user-centered comprehensive marketing system will be established to enhance customer cooperation efficiency and meet large customer demands [1] - The company aims to accelerate brand expansion based on its ODM business foundation [1] Group 3: Air Conditioning Market Strategy - The company will leverage AI technology to enhance user experience and differentiate product design, promoting "all-dust-free" and "kitchen-cabinet" product lines [2] - Increased market investment will be made through event marketing and new media to boost brand awareness and reputation [2] - Service capabilities will be strengthened to improve user satisfaction through rapid response [2] Group 4: Innovation and Growth Plans - The company will drive industry development through innovation in technology, products, manufacturing, and management to enhance competitiveness [2] - The 2025 operational plan focuses on resource integration to strengthen market foundations and accelerate development through internal and external collaboration [2] - The company aims for simultaneous growth in scale and profit, ensuring a positive trend in profitable growth [2]