By-health(SZ:300146)2025-06-11 12:22Group 1: Market Performance and Strategy - The revenue from the Southeast Asian market is primarily driven by Malaysia, with the overall market still in the early stages of development [2]. - The company is focusing on the Indonesian market due to its population base and market capacity, currently working on market entry procedures [2]. - The company's revenue and profit have declined year-on-year due to changes in the consumption environment and intensified industry competition, along with slower-than-expected product iterations for its core products [2][3]. Group 2: Product Development and Sales - The first quarter of 2024 saw a significant year-on-year decline in revenue for the company's key products, including健力多 and protein powder, attributed to changes in consumer behavior and competitive pressures [2]. - The company plans to continuously optimize strategies to boost sales of its two major products [2]. - The company is exploring the anti-aging sector and is conducting foundational research, although no products related to 麦角硫因 have been launched yet [3]. Group 3: Online Sales and Marketing - The company has adjusted its advertising strategy on Douyin, which has become the leading online platform, surpassing Alibaba, but has a higher cost structure and lower profitability [3][4]. - The company aims to implement differentiated marketing strategies across various online platforms, focusing on high-quality development and product innovation [4]. - The online market share has been declining due to increased competition and lower entry barriers in the VDS industry [5]. Group 4: Consumer Demographics - There is a notable difference in the age demographics between online and offline channels, with offline users predominantly over 40 years old, while online users are younger [6]. - The company is adapting its marketing strategies to cater to the distinct consumer profiles across different sales channels [6]. Group 5: Regulatory Environment - The industry is moving towards more standardized regulations, which is expected to create favorable conditions for compliant companies in the future [5].