Workflow
Betterware (BWMX) Conference Transcript

Summary of Betterware (BWMX) Conference Call - June 11, 2025 Company Overview - Betterware operates as a direct-to-consumer house of brands with two main brands: Betterware (household products) and Jafra (beauty products) [2][3] - The company has approximately 1,240,000 sellers and distributors, primarily operating in Mexico, with expansion plans into Latin America and the U.S. [3][8] - In 2024, Betterware reported revenues of MXN 14,000 million, achieving a 22% compound annual growth rate (CAGR) over the past 23 years [3][19] Financial Performance - Net revenues grew by 8.4% in 2023, with a 22.4% CAGR over 23 years [19] - EBITDA margin was reported at 19.7% in the previous year, with a 2% growth from 2023 to 2024 [4][20] - The company has maintained a strong cash flow conversion rate of 52% on average, excluding outliers from 2023 and 2024 [20][21] - Consistent dividend payments have been made for 25 consecutive quarters, totaling USD 5.2 million with an average yield of 10.55% [22] Market Position and Growth Opportunities - Betterware holds a 4% market share in the fragmented household goods market in Mexico, with Walmart being the largest player at 20% [12][36] - The company has a dominant position in the direct selling space, owning 65% of the market for household goods in Mexico [12] - Jafra has seen a significant turnaround, achieving a net revenue CAGR of 12.1% and an EBITDA CAGR of 17.2% since its acquisition [24][47] - The direct selling model is growing in Mexico at a CAGR of 4.6%, with Betterware outpacing this growth [15] Strategic Initiatives - The company focuses on three main pillars for growth: business intelligence, product innovation, and technology [16][17] - Betterware aims to expand the Jafra brand and introduce new product categories in both beauty and household markets [25][26] - Geographic expansion plans include entering the U.S. market with Jafra and expanding Betterware into Guatemala and Ecuador [27][28] Competitive Landscape - Betterware differentiates itself through innovative products and strong marketing strategies, targeting middle and low-middle-income markets [10][11] - The company has successfully modernized its direct selling model, leveraging technology and business intelligence to enhance seller efficiency [6][17][46] - Jafra's growth strategy includes focusing on brand development and innovation, which had been lacking prior to its acquisition [44][45] Additional Insights - The company emphasizes its asset-light model and strong cash flow generation capabilities [30] - Betterware's management team consists of experienced professionals with a focus on replicating successful business practices across brands [31] - The company does not classify itself as a multilevel marketing firm, focusing instead on direct sales and customer satisfaction [58][59] This summary encapsulates the key points discussed during the conference call, highlighting Betterware's business model, financial performance, market position, growth strategies, and competitive advantages.