Summary of Jiamaojiu Group Conference Call Company Overview - Company: Jiamaojiu Group - Brands: Taier, Song Hotpot, Jiamaojiu Key Points Industry Performance - Daily sales for Jiamaojiu's brands have declined year-on-year: Taier down 21%, Song Hotpot down 24%, Jiamaojiu down 19% [2][3] - However, there are signs of recovery with month-on-month improvements observed in April and May, particularly after the May Day holiday [2][3] New Business Model - Taier has adjusted its menu structure to include more stir-fried dishes to cater to the increasing family customer base and the trend of consumption downgrade [2][4] - The introduction of live fish and fresh-cut beef has led to an average revenue increase of over 30% in new model stores, with average customer spending in Guangzhou rising from 75 RMB to 80 RMB [2][5] Store Management - As of May, 51 underperforming stores have been closed, with plans to close an additional 70-80 stores by year-end, while aiming to remodel 100-150 stores [2][6] - Total store count in mainland China stands at 538, with an additional 31 stores in Hong Kong and overseas, bringing the total to 585 [6] Customer Demographics - The primary customer base remains family-oriented, with limited impact from the decline in business dining [8] - There is a trend of increasing customer expectations regarding dining environment, service, and quality, prompting restaurants to upgrade their offerings [8] Financial Adjustments - A significant impairment charge of 112 million RMB was recorded last year, with expectations of reduced closure losses this year due to prior provisions [10] - The company has seen an increase in the proportion of takeout sales, with Jiamaojiu's takeout share rising from 20% to 23% [11] Competition and Market Strategy - JD.com’s takeout service has significantly contributed to sales growth, with peak contributions reaching around 10% [11][12] - The company is cautious about new store openings, focusing instead on upgrading existing locations [17] Overseas Expansion - The company plans to open a few new stores in Southeast Asia and North America, with a focus on steady growth rather than rapid expansion [18][27] Product Development - Collaboration with Sam's Club on ready-to-eat meals has been successful, with projected retail sales exceeding 100 million RMB this year [19] - The introduction of fresh ingredients is expected to enhance supply chain efficiency and profitability [15] Employee Incentives - Adjustments to the employee incentive structure have been made to align with operational performance, focusing on customer satisfaction and team retention [20] Cost Management - The company anticipates stable overhead costs, with ongoing negotiations for rent reductions across its stores [26] Future Outlook - The company is optimistic about adapting to market changes and enhancing operational efficiency through strategic adjustments in its business model and store management [7][16]
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