EDIFIER(SZ:002351)2025-07-04 06:08Group 1: Financial Performance - The company's gross profit margin reached 42.62% in 2024, an increase of 1.49% compared to the same period last year [1] - The net profit attributable to shareholders, excluding non-recurring gains and losses, was 429 million yuan, representing a year-on-year growth of 13.66% [1] - In Q1 2025, the gross profit margin was 40.94%, up by 1.64% year-on-year; however, revenue and net profit saw a slight decline compared to the same period last year due to insufficient high-end consumer demand [1] Group 2: Product Development and Launches - The company launched several high-end new products from late 2024 to after the Spring Festival in 2025, including NeoBuds Pro3 and Hi-Fi level flagship speaker S300 [1][2] - New wireless earphones have been upgraded to Bluetooth 6.0 and can achieve real-time multilingual voice translation through the company's apps [2] - The open-ear headphone market is rapidly growing, with the company investing heavily in various forms of open-ear headphones, having launched over ten models to date [2] Group 3: Brand Strategy - The company operates multiple brands, including Hi-Fi audio brand "AIRPULSE" and professional gaming brand "HECATE," aiming to leverage product differentiation globally [2][4] - The brand matrix is being established to cater to a wider consumer base, focusing on music enthusiasts and fashion technology [4]