Yiheda(SZ:301029)2025-07-04 10:26Group 1: Competitive Strategy - The company focuses on customer core needs rather than price competition, emphasizing factors like delivery time, quality consistency, and service responsiveness [2][3] - The long-tail strategy is central to the company's competitive approach, aiming to build industry entry barriers through core competencies [3] Group 2: Global Expansion - The company is committed to globalization, leveraging China's supply chain advantages to serve overseas markets, starting with Japan and Southeast Asia [4][5] - Currently, the company covers over 30 countries and regions globally, including Asia, North America, Europe, South America, and Oceania [6] Group 3: Supplier Management - A comprehensive supplier management process is in place, including qualification assessments and performance evaluations based on delivery punctuality and quality [7] - The company aims to reduce dependency on single suppliers to ensure supply chain stability and flexibility [7] Group 4: Employee Incentives - A stock incentive plan for 2025 includes granting 6.32 million restricted shares to 90 core employees, linking their interests to the company's long-term development [8][9] - Key performance indicators for the incentive plan include gross margin, reflecting the company's service capabilities [9] Group 5: Organizational Development - The company emphasizes organizational strengthening as a key driver for strategic implementation, focusing on employee growth and talent acquisition [10][11] - The "Leap Talent Project" aims to recruit experts in various fields to fill gaps in business expansion and innovation [10] Group 6: Customer Engagement - The company enhances customer loyalty by providing a standardized product catalog and design tools to facilitate purchasing decisions [12] - In 2024, approximately 74% of customers had more than two sales records, contributing over 99% of sales, with high-frequency customers accounting for 95% of sales [12] Group 7: Product Development and Platform Value - The company has developed a comprehensive product system with 196 categories and over 2.3 million SKUs, offering a one-stop procurement platform [13] - Future strategies include expanding the platform's transaction scale and enhancing brand influence through digitalization and smart trading services [13]