Leyard(SZ:300296)2025-07-04 10:44Business Overview - The company operates in three main business segments, with the LED smart display segment accounting for over 85% of revenue [1] - The cultural tourism night tour segment previously contributed nearly 30% of revenue but has decreased to less than 10% since 2018 due to policy adjustments [1] - The virtual reality segment, established after acquiring NP Company in 2017, maintains a leading position in optical motion capture technology [1] - As of 2024, overseas display business represents 45.64% of the smart display segment, aligning with the company's goal of balanced domestic and international development [1] Sales and Marketing Strategy - The company employs two sales models: direct sales with a team of 300-400 focused on first-tier cities and vertical industries, and channel sales through partners [2] - In response to market changes in 2023, the company has adopted a "direct-channel integration" strategy, empowering provincial branches to enhance market penetration [2] International Market Performance - The company has shifted focus to mid-range customers in the European and American markets, responding to new demand since the second half of 2023 [3] - The Asia, Africa, and Latin America markets have seen a 34% increase in revenue share of overseas smart display income, with nearly 40% year-on-year growth [3] Cultural Tourism and AI Integration - The cultural tourism night tour segment generated revenue of 710 million in 2024, maintaining a stable 10% share of total revenue [8] - The AI and spatial computing segment leverages NP's optical motion capture technology for applications in various fields, including film, gaming, and medical rehabilitation [4] Financial Management and Accounts Receivable - Accounts receivable primarily arise from the cultural tourism night tour segment, with measures in place to improve collection efficiency [6][7] - The company has established a dedicated accounts receivable department to enhance communication with clients and optimize cash flow [7] Product Development and Consumer Market - The company has launched consumer products, including Micro LED home cinema solutions and AI/AR glasses, aimed at enhancing user experience [10][11] - The human-robot interaction segment focuses on providing customized solutions and services, including data collection and training for robotic applications [12] Production and Manufacturing - The company's production bases are primarily located in China, with additional facilities in Slovakia and plans for a factory in Saudi Arabia [14] Future Outlook - The company remains open to potential investment and acquisition opportunities, although no specific plans are currently in place [15]