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燕京啤酒(000729) - 000729燕京啤酒投资者关系管理信息20250708(二)

Group 1: Company Overview and Product Strategy - The company is committed to a major product strategy centered around the Yanjing U8, enhancing brand promotion to solidify market position [1] - Continuous expansion into mid-to-high-end product lines, including Yanjing V10 and Lion King series, to diversify product offerings [1] - The product matrix aims to cover various consumer scenarios and tiers across the nation [1] Group 2: Non-Beer Business - The non-beer segment includes bottled water, beverages, and Yanjing natto, contributing to product diversification [2] - Best beverage is the company's first nationwide beverage flagship product, leveraging synergies with beer operations [1][2] Group 3: Supply Chain Optimization and Smart Manufacturing - The company emphasizes supply chain optimization and smart manufacturing, having completed a digital transformation plan for the "14th Five-Year Plan" [3] - Implementation of a comprehensive supply chain management system to enhance procurement and logistics efficiency [3] - Focus on reducing warehousing and logistics costs through digital management of the entire supply chain [3] Group 4: Digital Transformation Outcomes - Active promotion of digital construction to refine operational management and enhance data governance [4] - Completion of supply chain digital technology transformation planning and platform establishment [4] - Future goals include comprehensive upgrades in products, markets, and management, aiming to enhance brand influence and core competitiveness [4]