Yanjing Brewery(SZ:000729)2025-07-09 10:26Group 1: Company Overview and Marketing Strategies - Beijing Yanjing Beer Co., Ltd. is enhancing its brand positioning as "China's own beer" through a multi-dimensional marketing approach, including content marketing and diverse promotional activities [1] - The company is leveraging brand ambassadors to promote a youthful, fashionable, and premium image across national and regional levels [1] - A recent successful event, "Camping Tipsy Night," was held to engage consumers, and a 10-day Yanjing Beer Cultural Festival is scheduled from July 11 to July 20, 2025, focusing on innovative value creation [1] Group 2: Retail Channel Development - Yanjing Beer is actively embracing new retail channels in response to the rise of instant delivery services and growing consumer demand for convenient shopping experiences [2] - The company is strengthening partnerships with relevant channels, optimizing its online product matrix, and expanding non-on-premise online channels [2] - Data-driven online marketing strategies are being implemented to enhance brand influence in the digital space [2] Group 3: Dividend Policy - The company emphasizes shareholder returns by implementing a continuous and stable profit distribution policy while balancing performance growth and sustainable development [2] - The board proposes a cash dividend of 1.90 yuan per 10 shares for the 2024 fiscal year, totaling 535,522,474.79 yuan, which represents 50.73% of the net profit attributable to shareholders [2] - This cash dividend amount reflects a year-on-year increase of 90% [2] Group 4: Subsidiary Management - Yanjing Beer has established a multi-level, full-process management system for its subsidiaries [2] - The company enhances its overall risk resistance and market competitiveness through institutional norms, strategic collaboration, financial supervision, risk control, and information technology [2]