Changhong Meiling (SZ:000521)2025-07-10 10:18Group 1: Domestic Market Strategy - The company continuously optimizes its sales network and service system to enhance marketing capabilities, focusing on five key initiatives: promoting quality products, strengthening channels, enhancing collaboration, improving efficiency, and controlling risks [1] - The marketing strategy includes building differentiated products and integrating online and offline promotional resources [1] - The company aims to solidify its basic channels, outperform retail channels, and expand incremental channels [1] Group 2: Overseas Business Development - In 2025, the company will focus on product innovation, emphasizing large capacity, multi-temperature zones, high energy efficiency, and low noise in its refrigerator offerings [1] - The marketing strategy will be user-centered, enhancing customer cooperation efficiency and aligning with large customer demands [1] - The company plans to accelerate brand expansion based on its ODM business foundation [1] Group 3: Air Conditioning Market Strategy - The company will leverage AI technology to enhance user experience and differentiate product design in the domestic air conditioning market [2] - Key products include "all dust-free" and "kitchen cabinet" models, along with strategic flagship products and a series of "Panda Lazy" products [2] - Increased market investment will be made through event marketing and new media to boost brand awareness and reputation [2] Group 4: Innovation and Growth Plans - The company will drive industry development through innovation in technology, products, manufacturing, and management [2] - The 2025 operational plan aims for dual growth in scale and profit, ensuring a healthy growth trend with profitable scale expansion [2] - The focus will be on resource integration, enhancing market foundations, and accelerating digital and intelligent transformation for high-quality development [2]