
Business Model & Target Market - Gaia is a premium SVOD channel focusing on niche content in Personal Growth & Transformation, Ancient Wisdom & Unexplained Mysteries, and Wellness, Yoga & Meditation[4, 5] - The core demographic is 65% female, aged 45-65, highly educated, with a household income of $75,000+[8] - Gaia's total addressable market is 26 million, with a subscriber target of 5 million[16, 17] Financial Performance & Efficiency - Gaia has strong unit economics with negative working capital[10] - The LTV-CAC efficiency ratio has grown from 2.8X in 2018 to 6.2X in 2024[11] - The company has a high gross margin of 86% and a cash contribution margin of 93%[12, 38] - Full year 2024 revenues were $90363000, with a gross profit of $78810000 and adjusted EBITDA of $15223000[38] - For the three months ended June 30, 2025, Free Cash Flow was $1644000[49] Growth & Expansion - International members currently account for 40% of the member base and are estimated to reach 50% within 3 years[29] - Gaia has international rights for 98% of its content library[29] - The company is expanding through initiatives like the Gaia Marketplace (Q3 2024) and Gaia Community (June 2026)[33, 34]