YanKershop(SZ:002847)2025-08-22 00:56Group 1: Market Performance and Growth - The konjac product category is experiencing rapid expansion, with a projected high growth rate over the next 3-5 years due to increasing consumer demand for healthy snacks [2] - In the first half of 2025, the company focused on its core strategic product, "Big King" sesame-flavored konjac, achieving significant sales growth with monthly sales hitting new highs [2] - Revenue from leisure konjac products reached 1 billion yuan, marking a year-on-year increase of 155.10% [2] Group 2: Channel Performance - The "Big King" sesame-flavored konjac performed strongly across various sales channels, including quantitative distribution, snack channels, high-potential member channels, and e-commerce [3] - Revenue growth in the quantitative distribution channel was robust due to focused market efforts, while the snack wholesale channel saw steady growth through increased store numbers and marketing [4] - E-commerce faced short-term performance pressure due to structural adjustments, but plans to replicate the success of "Big King" are in place to enhance efficiency [4] Group 3: Future Strategies - From 2025 to 2027, the company will deepen its core product strategy for "Big King" by leveraging multi-channel marketing and regional characteristics to boost sales [3] - The company plans to increase market expenditure in the second half of the year, focusing on promotional resources to enhance brand exposure and sales rates [5] - Expected revenue growth in high-potential member channels, overseas markets, and quantitative distribution channels is anticipated to exceed the company's average growth rate [4]