长虹美菱(000521) - 000521长虹美菱投资者关系管理信息20250822

Group 1: Company Overview and Strategy - The company adheres to the operational principle of "innovation-driven, resource integration, industrial synergy, and internal-external fusion" to achieve healthy development in a competitive market [2][3]. - In the first half of 2025, the company reported a revenue growth, with a focus on transforming from operating washing and refrigeration appliances to a comprehensive white goods suite [2][3]. Group 2: Business Performance by Segment - The refrigerator (cabinets) business generated approximately CNY 4.415 billion, a year-on-year decrease of 4.17% [3]. - The air conditioning business achieved revenue of about CNY 11.575 billion, reflecting a year-on-year increase of 36.18% [3]. - The washing machine segment reported revenue of around CNY 1.04 billion, with a year-on-year growth of 32.70% [4]. - The kitchen and small home appliances segment saw revenue of approximately CNY 699 million, down 6.14% year-on-year [4]. - The biomedical segment generated about CNY 149 million, marking a year-on-year increase of 3.89% [4]. - The overseas business revenue for the first half of 2025 was approximately CNY 6.367 billion, up 32.17% year-on-year [4]. Group 3: Future Plans and Market Strategies - For the second half of 2025, the company aims to drive innovation and resource integration to strengthen market foundations and accelerate digital and intelligent transformation [6]. - The domestic air conditioning strategy includes optimizing sales rhythm, conducting promotional activities, and enhancing product development based on user needs [6][7]. - The overseas air conditioning strategy focuses on improving product matrices and enhancing customer service systems to strengthen cooperation [7]. - The domestic refrigerator strategy emphasizes marketing transformation and user-centric operations, promoting differentiated innovative products [7][8]. - The overseas refrigerator strategy aims to reshape product platforms and expand market share in emerging markets while enhancing brand presence [8].