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RLX Technology(RLX) - 2025 Q2 - Earnings Call Transcript
RLX TechnologyRLX Technology(US:RLX)2025-08-22 13:00

Financial Data and Key Metrics Changes - The company reported net revenues of RMB880 million for Q2 2025, representing a 40% year-over-year increase and a 9% quarter-over-quarter increase [16][17] - Gross margin expanded by 2.3 percentage points year-over-year to 27.5%, reflecting a favorable revenue mix and cost optimization efforts [17][18] - Non-GAAP operating profit was RMB116 million, marking the seventh consecutive quarter of positive operating profit, with a non-GAAP operating margin of 13.2% [7][18] Business Line Data and Key Metrics Changes - The e-vapor segment remains a key driver of growth, with the company expanding its product offerings to include modern oral nicotine products [10][11] - The company has established market leadership in the e-vapor segment and is diversifying its portfolio to include other smokeless products [10][12] Market Data and Key Metrics Changes - The company has seen moderate year-over-year growth in its overseas business, particularly in Asian markets, despite a decline in China export data [28] - The domestic market in China is recovering, driven by stricter controls on illegal products, although illegal products still dominate the market [32][33] Company Strategy and Development Direction - The company is committed to a multi-category strategy, focusing on sustainable product innovation and strengthening its global distribution network [14][20] - The recent acquisition of a European e-vapor company is expected to enhance the company's operational footprint and local market share [41][42] Management Comments on Operating Environment and Future Outlook - Management noted that the regulatory landscape for e-vapor products is becoming clearer, which is expected to benefit compliant companies [26][27] - The company anticipates a stabilization in the market towards the end of 2025, allowing for healthy growth in 2026 and beyond [11][12] Other Important Information - The company announced a cash dividend of $0.01 per ordinary share, reaffirming its commitment to delivering value to shareholders [20][36] - The company has been actively pursuing partnerships with distributors and retailers to broaden its reach in key markets [13] Q&A Session Summary Question: Regulation impact on non-compliant products - Management indicated that the tightening of regulations is standardizing the management of non-compliant products, which is expected to positively impact compliant products and business development [24][26] Question: Organic growth of overseas business - The company reported moderate year-over-year organic growth in overseas markets, with significant contributions from the recent expansion into Europe [28] Question: Current situation of the China market - Management observed a moderate recovery in the domestic compliance market, driven by stricter controls on illegal products, although illegal products still dominate [31][33] Question: Dividend announcements and share repurchase program - The company does not foresee additional dividend announcements this year and plans to continue its shareholder return program [36][38] Question: Details on the investment agreement with a European company - The investment agreement with a European e-vapor company is expected to enhance the company's distribution and retail capabilities in Europe [41][42]