Loctek(SZ:300729)2025-08-27 08:50Group 1: Overseas Warehouse Business - The company's overseas warehouse business has maintained profitability despite a challenging trade environment, with a significant scale of operations reaching millions of shipments [1][2] - In Q2, the overseas warehouse revenue increased by 66% year-on-year, indicating resilience in U.S. consumer demand despite tariffs and inflation [2] - As of June, the company served 1,744 clients with a shipment volume of 9.1 million, a year-on-year increase of over 120%, and expects to exceed 20 million shipments for the year [2] Group 2: Non-U.S. Warehouse Operations - Non-U.S. warehouses, particularly in Germany, the UK, and Canada, have achieved a capacity utilization rate of over 70%, showing improved profitability [3] - The company plans cautious expansion of overseas warehouses based on market demand [3] Group 3: Domestic Smart Home Business - The domestic marketing business reversed a two-year decline, achieving profitability with a significant improvement in operating profit margin [4] - Future strategies include building a nationwide dealer channel and enhancing e-commerce marketing to maintain market share and profitability [4] Group 4: Impact of Tariff Policies - Tariffs have increased product costs, with the company facing potential tariffs of 20% or more, necessitating price adjustments to mitigate cost impacts [5][6] - The company aims to build a comprehensive global supply chain to address tariff risks, including relocating some production closer to major consumer markets [6] Group 5: Cross-Border E-Commerce Development - The Flexispot brand has become a leader in the linear drive consumer goods sector, with significant brand recognition and search volume growth in the U.S. and Europe [6][7] - The company continues to enhance offline channel development to increase brand exposure and customer interaction [6] Group 6: Independent Website Performance - The company operates 12 independent websites, with U.S. site traffic leading the industry and independent site sales accounting for over 40% of cross-border e-commerce revenue, a year-on-year increase of 11.22% [8] - New product categories, such as ergonomic chairs and electric sofas, have seen sales growth exceeding 100%, with new product sales accounting for 20% of total revenue [8]