Changhong Meiling (SZ:000521)2025-08-29 10:22Group 1: Air Conditioning Business Performance - In the first half of 2025, the air conditioning business achieved revenue of approximately 11.575 billion CNY, representing a year-on-year growth of 36.18% [1] - The company focuses on a strategy of "product first, brand priority, channel co-construction, and direct user access" to enhance market presence [1] - The company aims to deepen cooperation with top clients and expand its customer base, including emerging clients [1] Group 2: Domestic Refrigerator and Freezer Strategy - For the second half of 2025, the company will implement a "marketing transformation and direct user access" strategy in the domestic refrigerator and freezer market [2] - The product lineup will include multiple M fresh products, emphasizing quality preservation and unique value differentiation [2] - The company will focus on high-quality customer operations and enhance channel capabilities while promoting integrated home solutions [2] Group 3: Overseas Refrigerator and Freezer Strategy - The overseas strategy for the refrigerator and freezer segment will focus on reshaping product platforms based on mainstream market structures [3] - The company will increase product investment to meet global consumer demand trends, promoting energy-efficient and high-quality products [3] - Expansion efforts will target markets in Asia, Africa, and Latin America to increase market share and develop a strong international brand presence [3] Group 4: Overseas Air Conditioning Strategy - The overseas air conditioning strategy will involve enhancing the product matrix and accelerating platform development to meet customer needs [4] - The company will focus on core clients in Latin America, the Middle East, and Europe, establishing a comprehensive customer service system [4] - Brand prioritization will be key, with efforts to grow proprietary brand business in targeted markets [4]