supor(SZ:002032)2025-09-01 07:22Group 1: Company Performance and Market Outlook - The "old-for-new" subsidy policy positively impacted the home appliance industry in the first half of 2025, with hopes for more product categories to be included in future subsidies [3] - The company's external sales revenue reached 3.716 billion yuan in the first half of 2025, reflecting a year-on-year growth of 7.55% [4] - The company aims to maintain its industry-leading position through continuous product innovation and resource investment in core businesses [6] Group 2: Competitive Strategy and Product Development - In response to intense market competition, the company emphasizes product innovation and enhancing the emotional value of its products [7] - The company is actively investing in online platforms such as Tmall, JD.com, and Douyin, while also managing costs to improve efficiency [8] - Traditional essential products like rice cookers and woks show stable performance, while health-related products like steamers and health pots are experiencing good growth [8] Group 3: North American Market and Tariff Policies - The company's North American business currently represents a small portion of its overall foreign trade revenue, primarily involving cookware products [5] - The company plans to expand its small appliance production line in Vietnam to mitigate tariff impacts [5] Group 4: Employee Incentives and Corporate Strategy - The company's incentive plans include stock option and performance incentive funds to motivate management and key employees, aiming to enhance overall performance [8]