Group 1: Product Development and Strategy - The company focuses on high-quality canned fruit products, emphasizing portable, casual, and diverse ingredient small-packaged cans [2] - New product offerings include reduced-sugar fruit cans and juice fruit cans, with diverse packaging options such as fruit cups and high-barrier bags [2] - Coconut water products are positioned as healthy beverages, with a brand refresh conducted this year [3] Group 2: Raw Material Cost Changes - The procurement price of fresh coconut juice and coconut water increased by over 30% year-on-year in the first half of 2025 due to rising market demand and higher quality requirements [3] Group 3: Emerging Channel Business Progress - The company is expanding into new sales channels, achieving revenue of 87.82 million yuan from snack specialty chains in the first half of 2025 [3] - Ongoing efforts to enhance communication and product development for membership stores and B-end catering channels to explore business opportunities [3] Group 4: Overseas Coconut Processing Project - A coconut processing project in Vietnam generated revenue of 38.79 million yuan in the first half of 2025 [4] - The company plans to invest up to 3.39756 billion Indonesian rupiah (approximately 21 million USD) in a coconut processing project in Indonesia, with a 12-month construction period [4] Group 5: Sales Expense Management - Sales expenses decreased in the first half of 2025, with plans for refined management and targeted investment strategies based on market conditions [4]
欢乐家(300997) - 2025年9月1日投资者关系活动记录表（2025-015）