SEAMILD FOODS(SZ:002956)2025-09-01 09:40Group 1: Management Changes - The company has appointed a new general manager, Sun, who has been with the company for 20 years and has a deep understanding of the fast-moving consumer goods market. This change is not expected to significantly impact the company's strategic planning [1][2]. Group 2: Financial Performance - The acquired company, Desai Kanggu, reported revenue of over 30 million in the first half of the year, reflecting a year-on-year growth of approximately 10%. The company began to turn a profit in the second quarter [3]. Group 3: Product Growth - The main growth driver for the company has been the composite oatmeal products, which have seen significant sales due to the introduction of new products that cater to traditional Chinese health needs. The company plans to continue launching similar products [3][7]. - The highest-selling products in the composite category are milk oatmeal and five-black oatmeal, while new products are still in the early stages of market penetration [4]. Group 4: Market Channels - The company is actively expanding into new sales channels, including partnerships with Sam's Club, where a new oatmeal porridge product has performed well [5]. - The primary focus remains on oatmeal-related products, with a stable growth trajectory for pure oatmeal, which is considered a foundational product for the company [6]. Group 5: Industry Trends - The oatmeal industry is expanding, with breakfast consumption accounting for nearly 60% of the market. However, this percentage has decreased over the years, indicating successful efforts to diversify consumption scenarios [7].