燕塘乳业(002732) - 2025年半年度网上业绩说明会记录表

Group 1: Company Achievements and Recognition - The company has become the exclusive supplier of dairy products for the 15th National Games, marking its third consecutive time in this role, which enhances brand value and recognition in the Guangdong-Hong Kong-Macao Greater Bay Area [1] - The event will cover 19 cities in the region, providing extensive exposure to the local consumer base [1] Group 2: Quality Assurance and Operational Plans - A detailed operational and technical assurance plan has been established, including dedicated milk sources, specialized production lines, and quality control measures to meet the highest standards for the event [3] - The company aims to provide safe, fresh, and nutritious dairy products to athletes, staff, and spectators during the games [3] Group 3: Market Strategy and Growth Plans - The company is focused on increasing market share and promoting the revitalization of the dairy industry, with a strategy centered on proactive market engagement and management enhancement [4] - Plans include expanding into new regions, channels, and product lines while implementing a service improvement program [5] Group 4: Financial Performance and Shareholder Returns - The company has maintained a market value of over 20 billion, with consistent cash dividends paid to shareholders since its listing [3] - Management emphasizes that executive compensation is linked to company performance, ensuring alignment with business outcomes [5] Group 5: Product Innovation and Development - The company has launched 12 new products in the first half of the year, focusing on health and nutrition, including A2β-casein milk and flavored milk options [8] - There is a commitment to diversify product offerings beyond dairy, exploring opportunities in the beverage sector [8] Group 6: Market Expansion and New Media Utilization - The company has successfully entered the Hong Kong and Macau markets, being the first dairy enterprise to receive "Bay Area Standard" certification [8] - New media channels are actively utilized for brand promotion, achieving over 7 million total exposures in the first half of 2025 [8]