Locafy (LCFY) 2025 Conference Transcript

Summary of Lokify (LCFY) 2025 Conference Call Company Overview - Lokify Limited (LCFY) is a software as a service (SaaS) company specializing in location-based digital marketing, listed on NASDAQ [2][3] - Founded in February 2009, headquartered in Subiaco, Australia, with key markets in the U.S., Australia, and Canada [2][3] - The company has over 600 paying customers and more than 20 global publishing partners [3] Financial Performance - Revenues for FY 2024 were $4.15 million, with $2.9 million reported for the nine months ending March 2025 [4] Market Opportunity - The global market for visibility-related services is projected to reach GBP £790 billion in 2025, potentially growing to $1 trillion in the near future [7] - Lokify aims to capture a significant share of this market by providing cost-effective solutions for small to mid-sized businesses [7][30] Unique Selling Proposition - Lokify's services can achieve SEO results within 30 to 60 days, significantly faster than the industry standard of 12 months to 3 years [6][40] - The company focuses on local SEO, which is more scalable and deployable compared to national or e-commerce SEO solutions [35] Technology and Innovation - Lokify utilizes AI technology to enhance its services, including an AI sales team that has shown promising results in lead generation [21][22] - The company has developed a system that boosts local business visibility in both organic and AI search results [11][13] Customer Engagement and Sales Strategy - Lokify's product is priced at $690 per month, which is considered cost-effective compared to traditional SEO services that can range from $1,500 to $2,000 per month [25][41] - The company has built a large database of business listings (40 million) and claim listings (11.4 million), allowing for targeted marketing [20] Recent Developments - A notable client acquisition includes State Farm Insurance, which has the potential to significantly enhance Lokify's market presence [18][48] - The company is actively pursuing partnerships to distribute its technology in Australia and leverage existing relationships for mutual benefit [50] Future Outlook - Lokify is focused on executing its go-to-market strategy effectively, with a strong emphasis on leveraging its existing database and technology [52] - The management expresses confidence in scaling the business to a $1 billion valuation through strategic partnerships and innovative solutions [28][30] Key Challenges - The competitive landscape in digital marketing and SEO requires Lokify to continuously innovate and adapt to changing market conditions [40][51] - Maintaining consistent performance and delivering on promises to clients is crucial for long-term success [48][52]