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苹果公司- 2025 年 9 月 “令人惊叹” 活动回顾 - 新 iPhone 17 系列及 Air 系列、手表和 AirPods Pro 3
AppleApple(US:AAPL)2025-09-11 12:11

Summary of Apple Inc. (AAPL) Conference Call Company Overview - Company: Apple Inc. (AAPL) - Market Cap: $3.5 trillion - Enterprise Value: $3.5 trillion - Industry: Hardware, Media, Cable, Telco Key Product Announcements - New Products: iPhone 17 series (iPhone 17, 17 Pro, 17 Pro Max, and Air model), Apple Watch Series 11, Ultra 3, SE 3, and AirPods Pro 3 [2][3] - iPhone 17 Features: - Thinner iPhone Air model introduced - Larger display for the base iPhone 17 model (6.3" vs. 6.1" on iPhone 16) [18][24] - New A19-series chips and improved front camera (18 MP) [18][19] - Elimination of the 128 GB storage option across all models, with a new 256 GB starting point [15][25] - Introduction of a premium 2 TB storage option for the iPhone 17 Pro Max priced at $1,999 [22][24] Pricing Strategy - iPhone 17 Pricing: - Base model starts at $799 (previously $899 for 256 GB on iPhone 16) [19][25] - iPhone Air starts at $999, reflecting a $100 increase from the iPhone 16 Plus [20][25] - iPhone 17 Pro starts at $1,099, a $100 increase due to the removal of the 128 GB option [22][25] - Market Reaction: AAPL stock underperformed the S&P 500 by approximately 175 basis points on the announcement day, possibly due to mixed reactions to the pricing strategy [2][15] Financial Projections - Revenue Forecast: - 2025E: $416.24 billion - 2026E: $444.85 billion - 2027E: $480.24 billion [3][11] - EBITDA Forecast: - 2025E: $144.18 billion - 2026E: $152.99 billion - 2027E: $169.21 billion [3][11] - EPS Forecast: - 2025E: $7.40 - 2026E: $7.95 - 2027E: $9.04 [3][11] Growth and Margins - Total Revenue Growth: - 2025E: 6.4% - 2026E: 6.9% - 2027E: 8.0% [8][11] - EBITDA Growth: - 2025E: 7.1% - 2026E: 6.1% - 2027E: 10.6% [8][11] - Gross Margin: Expected to remain stable around 46.7% in 2025E [8][11] Additional Insights - Market Strategy: The decision to maintain a lower entry price for the base iPhone 17 model is seen as supportive of continued growth in the installed base, particularly in emerging markets [15][18] - Product Differentiation: The introduction of premium features and storage options is expected to drive ASP (Average Selling Price) growth amidst ongoing device premiumization [15][18] Conclusion - Apple Inc. continues to innovate with its product offerings while strategically adjusting pricing to enhance market penetration and maintain growth. The financial outlook remains positive, with projected revenue and earnings growth in the coming years.