Group 1: Product Development and Market Strategy - The company continues to focus on fruit canned goods and coconut juice as dual drivers of its development strategy, with new product development based on consumer dietary habits [2] - In the first half of 2025, the company revamped its coconut water series based on market feedback and launched two new beverages, expanding the price range of coconut water products [2] - The company plans to develop new products and marketing strategies tailored to different sales channels and consumer needs in the second half of 2025 [3] Group 2: International Operations - The company has established wholly-owned subsidiaries in Vietnam and Indonesia to implement coconut processing projects, with initial processing sales already underway [3][4] - The Indonesian subsidiary was completed in August 2025 and is currently in the preparatory phase for business operations [3] Group 3: Marketing and Sales Channels - The company is actively selling products through official flagship stores on platforms like JD.com, Tmall, Pinduoduo, and Douyin, and is collaborating with influencers for live-stream sales [3][4] - The company has expanded its sales channels to include snack specialty chains, achieving revenue of 87.82 million yuan in the first half of 2025 from this channel [5] Group 4: Financial Performance and Cost Management - The company's sales expenses increased significantly in the first half of 2025, but the revenue growth was limited; the company is confident in creating value in the second half [4] - The company will continue to optimize its sales strategies and expense structure based on market conditions [4]
欢乐家(300997) - 2025年9月19日投资者关系活动记录表（2025-016）