JINZAI FOOD GROUP CO.(SZ:003000)2025-09-22 07:50Group 1: Marketing and Sales Strategy - The company adheres to a "big product, all-channel" development strategy, focusing on differentiated strategies for traditional and emerging channels to enhance terminal coverage [2] - Marketing expenses will be directed towards core channel displays and brand recognition, both online and offline, to adapt to changing consumer trends [3] - The company aims to strengthen channel construction and enhance service capabilities to ensure sustainable development across various channels [3] Group 2: Financial Performance - In the first half of the year, the company achieved revenue of CNY 1.124 billion and a net profit of CNY 112 million [7] - The company is implementing a share repurchase plan to stabilize stock prices amid market fluctuations [3] - The company’s gross margin is under pressure due to rising raw material costs, particularly for anchovies and quail eggs [4] Group 3: Research and Development - The company maintains high R&D investment, focusing on health-oriented products such as low-salt and preservative-free snacks [3] - New product launches include DHA-rich deep-sea fish and antibiotic-free quail eggs, aimed at enhancing market competitiveness [3] - The company is developing differentiated products to meet channel demands, including popular items like "Jingmen Explosive Belly" and "Zhou Shuangshuang" crispy marinated peanuts [3] Group 4: International Expansion - The company has established an international trade department to expand into over 30 countries, including Japan, Korea, and Southeast Asia [6] - The overseas revenue growth rate exceeded 40% in the first half of the year, although the base remains small [6] - The company is focusing on key regions and product categories for market development in international markets [6] Group 5: Competitive Positioning - The company is addressing industry competition in poultry products by upgrading to high-end, differentiated products like antibiotic-free quail eggs [7] - The market feedback for these new products is positive, with plans to expand their reach across more channels [7] - The company aims to leverage its core channels to enhance market scale and counteract negative impacts from industry price wars [7]