三七互娱20250926

Summary of the Conference Call for Sanqi Interactive Entertainment Company Overview - Sanqi Interactive Entertainment has established a competitive edge through industrialized game development and operations, along with leading traffic operation capabilities, achieving a 250% increase in advertising efficiency with its self-developed platforms, Tianji and Quantum [2][4]. Key Industry Insights - The gaming industry is experiencing a slowdown in growth, necessitating new growth engines. Sanqi is leveraging its industrialized development and operational capabilities to quickly respond to market demands [7]. - Mini-games have emerged as a significant growth driver, contributing over 23 billion yuan in the first half of 2025, with a year-on-year growth exceeding 40% [8]. Globalization and Market Position - Sanqi's globalization strategy has yielded significant results, with overseas business contributing nearly 40% of total revenue and achieving a market share of 7-8% among domestic companies venturing abroad [2][6]. - The company has successfully positioned itself among the top 10 domestic game companies in overseas markets, with its product "Puzzles and Survival" generating over 10 billion yuan in revenue since its launch [2][6]. Product Diversification and Development - Sanqi has expanded into various game genres, successfully launching products such as "Douluo Dalu: Soul Master Duel," "Xiaoyao Otherworld," and "Call Me the Grandmaster," demonstrating effective diversification strategies [2][6]. - The company currently has over 20 new products in the pipeline, including 10 SLG (Simulation and Management) titles, indicating confidence in this segment [12]. Competitive Advantages - Sanqi's competitive advantage is built on a mature industrialized development and operation model, supported by multiple studios and research platforms [4]. - The company has established strong partnerships with several CPs (Content Providers) to supplement its production capacity and enhance its product offerings [4][12]. Recent Product Performance - Recent product launches, such as "Heroes Never Flash" and "Time Explosion," have performed well, with "Heroes Never Flash" achieving over 100 million yuan in monthly revenue shortly after its release [13]. Conclusion - Sanqi Interactive Entertainment is well-positioned to navigate the challenges of the gaming industry through its robust operational capabilities, strategic diversification, and strong market presence both domestically and internationally [2][6][12].