广博股份(002103) - 002103广博股份投资者关系管理信息20251014
GuangboGuangbo(SZ:002103)2025-10-14 09:00

Group 1: Company Overview and Strategy - Guangbo Group is actively expanding into the trendy toy market, aligning product development with current market trends, including badges, cards, and plush toys [3] - The company emphasizes innovation and brand building, integrating IP resources to drive business transformation and create new growth points [3] Group 2: IP Strategy - Guangbo's IP strategy focuses on a three-tiered approach: securing traffic with major IPs, exploring niche markets with smaller IPs, and nurturing proprietary IPs for long-term growth [4] - The company aims to establish a comprehensive marketing system that enhances the conversion of content popularity into consumer sales [4] Group 3: International Trade and Market Expansion - In response to changes in U.S. tariff policies, Guangbo plans to enhance its creative product offerings and increase its market share in other international regions [5] - The establishment of a European subsidiary marks a significant step in the company's globalization strategy, alongside the development of multiple overseas bases to improve supply chain flexibility [5] Group 4: Southeast Asia Market Focus - The Southeast Asian market is prioritized due to its large, youthful consumer base and significant growth opportunities, with increasing demand for culturally rich and creatively designed products [6] - Guangbo intends to leverage existing overseas subsidiaries and local resources to adapt and promote its cultural and creative products effectively in this region [6]