EDIFIER(SZ:002351)2025-10-17 06:54Financial Performance - In the first half of 2025, the company achieved operating revenue of 1.353 billion CNY, a decrease of 1.95% compared to the same period last year [2] - Revenue from headphone products was 790 million CNY, down 10.85% year-on-year; while revenue from speaker products was 508 million CNY, an increase of 17.40% year-on-year [2] - Gross profit margin stood at 40.36%, remaining stable year-on-year [2] - Domestic sales revenue was 1.043 billion CNY, a decline of 5.93% year-on-year; export revenue increased by 14.30% [2] Product Development and Innovation - The company launched several new products in 2025, including: - Evo headphones weighing only 3.8g and TWS X1 with adaptive noise cancellation [3] - Lolli ANC headphones with a noise reduction depth of -48dB [3] - OWS LolliClip AI, an open-style active noise-canceling ear clip [3] - The company is focusing on the rapidly growing open-ear headphone market, with over ten models launched to date [5] Market Strategy - The company is enhancing its overseas operations and expanding international e-commerce channels, leading to rapid growth in export business [3] - A dual-line endorsement strategy was implemented in 2025, partnering with local celebrities in Thailand and popular actors in Japan to reach core Asian markets [5] Investor Relations - The investor relations activity involved discussions about the company's current status and performance, with no significant undisclosed information leaked [5] - The meeting was attended by representatives from various investment firms, including CITIC Securities and E Fund [2]