BEAR APPLIANCE(SZ:002959)2025-10-19 15:58Summary of Conference Call Records Company: 小熊电器 (Bear Electric) Key Points: - Revenue Growth: In Q3 2025, Bear Electric's revenue growth was primarily driven by overseas markets and promotional activities, with core products like health pots and air fryers showing stable performance. Overseas market revenue increased by 67.8% year-on-year, becoming the main growth engine [1][5][6]. - Future Revenue Targets: The company aims to achieve over 1.5 billion in total revenue in Q4 2025, with a domestic e-commerce growth target of 25%-35% during the Double Eleven shopping festival, and an even higher target of over 40% for Pinduoduo. The overseas market is expected to grow by 60%-70% [1][6]. - Impact of Subsidies: Approximately 40% of Bear Electric's sales benefited from national subsidy policies, which provided a subsidy range of 15%-20% across various product categories, including health pots and air fryers [1][8][9]. - Net Profit Margin and Sales Goals: The net profit margin target for 2025 is maintained at 7%-8%, with a sales target of 5.5 billion, and an expectation to exceed 6 billion in 2026, representing a year-on-year growth of over 15% [1][10]. - Channel Performance: In Q3, sales performance across various channels included Tmall at 3.5 billion (up 26.5%), JD at 3.27 billion (up 24%), Pinduoduo at 0.8 billion (up 37%), Douyin live streaming at 0.97 billion (up 53%), and an overseas market performance of 2.2 billion (up 67.8%) [2][3]. - Product Categories: The mother and baby category maintained over 30% year-on-year growth, while coffee machines also showed good growth. Core products like health pots and air fryers remained in the top three positions on Tmall and JD, with a year-on-year growth of about 28% [7][10]. - Competitive Landscape: Despite supportive policies, the small home appliance industry will continue to face intense competition, especially during major promotional events, with brands like Midea, Joyoung, and Supor engaging in price wars and marketing investments [12][13]. Industry: Paper and Packaging Key Points: - Cultural Paper Market Decline: Since Q3, the cultural paper market has seen continuous price declines, with double copper paper down by approximately 500 yuan and double glue paper down by about 200 yuan, primarily due to decreased demand and increased government procurement of electronic products [4][21]. - Future Capacity Adjustments: It is expected that 3.5 to 5 million tons of paper production capacity will be eliminated by 2026 due to the current market conditions [4][25]. - White Card Industry Dynamics: The high-end packaging demand in the white card industry is growing rapidly, but new capacity is exceeding demand growth, leading to price declines. An additional 2 million tons of white card capacity is expected to be added in 2026, which may create a supply-demand imbalance in the long term [4][30]. - Market Trends: The cultural paper market is not expected to recover significantly in 2026, but the second half of the year may show improved conditions compared to 2025, with the elimination of outdated capacity and the introduction of new projects [22][31]. Other Important Insights: - Investment and M&A Plans: Bear Electric has plans for investment and mergers, particularly in outdoor products and pet-related sectors, although specific details are not disclosed [17]. - Future Product Strategies: The company plans to optimize its product structure by reducing low-efficiency SKUs and focusing on high-margin products, with an emphasis on product design and functionality upgrades [14].