TY PHAR.(SZ:002728)2025-10-24 10:28Group 1: Product Strategy and Sales Performance - The company has implemented a refined channel management strategy for its core product, "Zhi Ke Bao Pian," focusing on different specifications and targeted marketing efforts [3][4][5]. - As of the end of Q3 2023, sales of "Zhi Ke Bao Pian" reached 435 million pieces, which is 64% of the sales volume from the same period last year, exceeding initial expectations [5]. - The company aims to achieve an annual sales target of 100 million boxes for "Zhi Ke Bao Pian" within 3-5 years, with a target channel coverage rate of approximately 40% [5]. Group 2: Online and Offline Sales Channels - The online sales team has expanded from 2 to 12 members, establishing a comprehensive operational system for B2C and O2O channels [6][7]. - In Q3 2025, "Zhi Ke Bao Pian" ranked first in the cough medicine category on JD.com and was among the top three in the "non-prescription cough medicine" category on Pinduoduo [6][7]. - The company plans to enhance its online presence while maintaining strong offline channel partnerships, focusing on synergistic marketing strategies [8]. Group 3: Marketing and Sales Expenses - Sales expenses for the first three quarters of 2025 totaled approximately 23.63 million yuan, showing significant growth compared to previous years due to increased investment in brand building and marketing strategies [11][12]. - The marketing promotion expenses saw the most substantial increase, reflecting a shift to a diversified advertising approach [12]. - The company anticipates maintaining a sales expense ratio of around 35% for the full year, with expectations for a gradual decrease in this ratio as sales scale increases [13]. Group 4: Future Product Development and Market Expansion - The company has developed a comprehensive product lineup in the respiratory system category, including cough and cold medications, with a focus on enhancing market penetration for "Zhi Ke Bao Pian" [9][10]. - The "Pifu Bing Xue Du Wan" product has seen stable sales of approximately 15 million yuan in Q3 2025, with plans for channel expansion and professional promotion in the third terminal market [14][15]. - The company is exploring potential mergers and acquisitions to enhance its competitive edge and support long-term growth, particularly in the context of the Chinese medicine industry [16].