Group 1: Brand Strategy - The company adopts differentiated development strategies for leading and small-to-medium brands, focusing on brand promotion and local influence for leading brands, while leveraging online promotion and digital operations for smaller brands [3][4]. - The brand incubation strategy involves focusing on core brands for breakthrough growth, adjusting resource allocation based on competitive environment and market opportunities [4]. Group 2: Sales Performance - Leading brands, such as men's clothing and homewear, have reached a sales volume of 2 billion, indicating a significant scale in the Amazon platform [5]. - The company aims to explore new growth paths by enhancing brand influence, leveraging digital capabilities, and developing new regions and channels [5]. Group 3: Market Expansion - The company is actively expanding offline channels, collaborating with major retailers like Walmart, Sams, and Target, and progressing with negotiations with TJ Maxx and Costco [8]. - The focus remains on expanding in the U.S. and Europe, with significant growth in the European market anticipated in 2024 [10]. Group 4: Supply Chain Management - The company has preemptively established overseas supply chains to balance short-term cost-effectiveness with long-term strategic planning, primarily sourcing orders from China due to its stability and efficiency [9]. - Plans are in place to explore supply chain resources in Southeast Asia and Africa to ensure flexibility in supplier order planning [9]. Group 5: Competitive Landscape - The company is building a comprehensive defense system against market competition by enhancing brand promotion for leading brands and improving operational efficiency for smaller brands [12]. - The sales from Temu and TikTok combined account for approximately 5% of total sales, with distinct operational strategies for each platform [12].
赛维时代(301381) - 301381赛维时代投资者关系管理信息20251029