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森马服饰(002563) - 2025年10月31日投资者关系活动记录表
SemirSemir(SZ:002563)2025-10-31 10:06

Group 1: Company Overview - Semir Fashion was established in 2002, focusing on casual and children's apparel, with brands Semir and Balabala leading the market [7] - Semir brand, founded in 1996, emphasizes comfort and quality, while Balabala, established in 2002, targets children aged 0-14 [7] - Semir holds a leading position in the domestic casual wear market, and Balabala has maintained the top market share in children's clothing for several years [7] Group 2: Financial Performance - In Q3 2025, the company achieved a revenue of CNY 3.695 billion, a year-on-year increase of 7.31%, and a net profit of CNY 212 million, up 4.55% [8] - For the first nine months of 2025, total revenue reached CNY 9.844 billion, a 4.74% increase, while net profit decreased by 28.9% to CNY 537 million [8] - As of September 30, 2025, total assets were CNY 18.155 billion, with net assets attributable to shareholders at CNY 11.457 billion [8] Group 3: Inventory and Profitability - As of September 30, 2025, inventory stood at CNY 4.142 billion, showing a slight decrease compared to the previous year [8] - The gross profit margin for the first three quarters of 2025 was 45.12%, an increase of 0.35 percentage points from the same period in 2024 [9] Group 4: Retail and Store Performance - In the reporting period, the company opened 861 new stores and closed 1,081, resulting in a total of 8,105 stores, including 2,752 adult apparel stores and 5,353 children's apparel stores [9] - Overall retail growth across all channels was 6.29% in the first three quarters, with Semir growing by 2.72% and Balabala by 5.34% [10] Group 5: Expenses and Cost Management - Total expenses for sales, management, and R&D in the first three quarters of 2025 amounted to CNY 3.437 billion, a 14.13% increase year-on-year [9] - Sales expenses rose by 18.62%, primarily due to increased online advertising and store opening costs [9]