Group 1: Online Channel Development - The e-commerce channel has been a significant driver of industry growth, with Douyin being the largest platform for online sales in the VDS sector [2] - Traditional e-commerce platforms like Tmall and JD.com maintain a high market share, and the company is committed to a multi-channel strategy [2] - Continuous optimization in product and operations will enhance social media penetration and adapt to consumer preferences [2] Group 2: Organizational Structure and Future Plans - No major adjustments to the organizational structure are anticipated in the coming year, following two years of optimization focused on brand business units [2][4] - The company aims to create independent closed loops around brands, covering the entire value chain from product development to sales [2] Group 3: Offline Channel Strategy - The pharmacy channel is undergoing structural adjustments after rapid expansion, but its specialized service capabilities remain irreplaceable [3] - The company plans to accelerate the digital infrastructure for pharmacies and explore new delivery models to create additional value for consumers and partners [3] Group 4: Product Innovation and Market Strategy - The company recognizes the increasing demand for diversified and personalized products, leading to regular upgrades of core product categories [4] - A focus on product innovation and a "re-entrepreneurial" mindset will guide the company's strategy for 2026, emphasizing brand investment and global market expansion [5]
汤臣倍健(300146) - 2025年10月31日投资者关系活动记录表