L'Oreal(US:LRLCY)2025-11-07 01:28Summary of the Beauty Industry Conference Call Industry Overview - The beauty industry is experiencing intense competition, particularly during the 2025 Double Eleven shopping festival, where consumer voting power has increased to 60%, putting pressure on brands, especially domestic and unlisted ones [1][2][9] - A total of 88 brands participated in negotiations for 166 SKUs, with beauty products accounting for nearly 70% of the total [2][4] Key Insights and Arguments - Domestic brands performed exceptionally well during the 2025 Double Eleven, actively participating and offering significant discounts to enhance visibility [1][4] - International brands such as Estée Lauder and LVMH only had limited participation, with Make Up For Ever being the only brand from LVMH, while mid-to-high-end brands like L'Oréal Paris also participated [4] - The strategy for beauty brands included a combination of classic products and bestsellers, with deeper discounts offered. Some international brands adopted a "no price increase" strategy, with discounts going as low as 40% [1][5] - Domestic brands introduced new products with "no return" mechanisms to attract new users, while international brands launched IP collaboration products to appeal to younger consumers [1][5] Competitive Strategies - Beauty brands are enhancing competitiveness through product upgrades, maintaining stable prices, and innovation backed by evidence [6][7] - Notable examples include domestic brands like 彩棠, which upgraded its contour palette five times in six years, and 完美日记, which adapted to market demands by participating in major promotions [8] - Brands are also leveraging IP collaborations and unique packaging designs to attract younger demographics, such as 欧莱雅's collaboration with 熊猫花花 for a small eye cream [5][7] Market Trends - The beauty market is shifting towards a buyer's market, with increased consumer power and a greater presence of domestic brands [3][9] - New emerging brands are actively seeking exposure, with many participating in the "All Girls Offer" event, showcasing the overall operational capabilities of domestic brands [8] Risks and Challenges - The beauty market faces risks from macroeconomic fluctuations affecting consumer purchasing power and intense competition [10] - Brands must quickly respond to market changes, understand consumer preferences, and adapt to new consumption methods to remain competitive [10]